It is impossible to imagine a world without Mad magazine.
Though it now exists as a brand name on primarily archival material, there was a time — before “The Daily Show,” before “The Simpsons,” before “Saturday Night Live” and “National Lampoon” and “Monty Python’s Flying Circus” — when Mad was the most popular, and most influential, humor source in the country. It was Mad that, in a time of mostly gentle mainstream humor, was willing to tell kids and teens (and thoughtful adults), Watch out.
“When Mad came about, it was the reaffirmation of those feelings in print. We were saying, ‘Kids, Madison Avenue is lying to you. Your parents are lying to you. The president is lying to you,’” recalled longtime Mad editor Al Feldstein in 2007.
I’m biased, of course. I was one of the many sucked in by Mad, starting officially with the July 1975 issue with “Airport 1975” on the cover (though there’s a picture of me as an infant reading, or staring at, the September 1965 issue) and continuing for … well, though I stopped buying the magazine as a teenager, I still dip into it from time to time, courtesy the CD-ROM collection Broderbund put out in 1999. (Cheap!)Continue reading